The Slovenian Tourism Organization (STO) announced a new slogan to promote a positive image of Slovenia abroad. The slogan: “I Feel Slovenia. Environmental Friendliness. Energy. Health.” will replace the old, less specific slogan – “I Feel Slovenia. My Way.”
The essence of the previous slogan will remain the main idea of promoting tourism in the country, as “the history of Slovenia as a green boutique for five-star experience is understandable and widely recognized,” as noted by the Head of STO, Maja Pak, when introducing the new slogan.
The idea of changing the slogan is to refresh communication with the public and update it on a more personal level in accordance with the new trends in digital marketing and premium services. According to the STO management, it is planned to use the new slogan over the next three to five years.
The new slogan is a project of a Slovenian-American group of marketing agencies, which is headed by the Slovenian PR-agency Yootree.