A Lecture on Internet Marketing Strategy Is Held at the Faculty of Economics of the University of Ljubljana
In June 2019, within the framework of the Marketing in Small Business subject (teacher – Ass. Prof. Dr Mateja Bodlaj), the Faculty of Economics of the University of Ljubljana hosted a lecture by an Internet marketing strategy specialist from the, Blaž Regina.
In his presentation on Marketing Communications in Small Business, the invited expert showed and explained to the students of the faculty what small businesses should pay attention to during marketing communication, what risk factors and sources of opportunities for effective marketingexist today, despite an increasingly competitive environment.
Students listened to the presentation with interest and asked the guest a number of questions. The knowledge gained was later used in the preparation for the exam on the related subject.