GEA College to Host a Business Workshop – Marketing Mix
On Thursday, 21 March 2019, at 09:00 a.m., a workshop — Marketing Mix – will be held in the GEA College Incubator (Ljubljana, Dunajska cesta, 156). The marketing mix, or the marketing network, is one of the basic models in marketing, which makes it possible to explain the essence of such concepts as “marketing”, “company’s operating activity”, “satisfaction of customer’s (consumer’s, client’s) and supplier’s needs.” Lecturer – Iztok Sila, MBA.
During the workshop, the participants will become familiar with the basic concepts of marketing using the 7p model. They will find out what the goal of the company’s establishment is, and they will also understand that marketing is not a one-time event, but a process, which, in the first place, implies relationships between the buyer and the supplier.
It should be added that the activity of the GEA College Incubator, in the framework of the SIO Incubator GEA 2018–19 operations, is funded jointly by the Republic of Slovenia and the European Union at the expense of the European Regional Development Fund. Funding is taking place within the framework of the Operational Programme for the Implementation of the European Cohesion Policy for the Period 2014–2020, the Priority Axis 3: Dynamic and Competitive Entrepreneurship to Ensure the Desired Economic Growth.