In October, the College of Design will start the “Internet Marketing” Course for 120 Academic Hours: Announcement

In October this year, the College of Design starts a training course on internet marketing as part of the “Education throughout Life” project for 120 academic hours.

It is intended for all those who would like to gain knowledge on designing and developing web projects, familiarize with basic Web tools and learn the basics of website programming.

Course fee — EUR 846. The College proposes payment by 10 instalments, wherein a monthly fee will constitute EUR 84.6 only.

 

The program content:

INTRODUCTION

  1. The Internet as an environment in which we live
  2. Social, technical and business aspects
  3. The Role and significance of designing
  4. Internet Marketing
  5. Introduction to Marketing Mix
  6. Why the Internet (owned, earned, paid media)?
  7. Inbound marketing
  8. Online marketing
  9. Typical web presentations, portals, shops, demonstrations
  10. Content marketing
  11. Blogosphere

WEBSITES

Technical aspects, project developing and distribution of site elements

  1. The structure of website, navigation, menu, “web path”
  2. Home page
  3. Landing page
  4. Newsletters
  5. E-mail campaigns
  6. CTA – Call to Action
  7. Blogs
  8. Application forms

Буде організований курс «Інтернет-маркетинг»

SOCIAL NETWORKS

Structure, development, social aspects, business case

Facebook

Personal profiles
Business websites
Principles of making presentations, variants of design

LinkedIn

Personal profiles
Business websites
Principles of making presentations, variants of design

Twitter

Personal profiles
Business websites
Principles of making presentations, variants of design

Google +

Personal profiles
Business websites
Principles of making presentations, variants of design

LinkedIn

Personal profiles
Business websites
Principles of making presentations, variants of design

You Tube

Personal profiles
Business websites
Principles of making presentations, variants of design

BASICS OF WEB ANALYTICS

  1. Google Anylitics
  2. Facebook, LinkedIn metric

SPLETNI MARKETING MIX (INBOUND)

  1. Integration of all the previously studied channels

ONLINE TOOLS

  1. Software for creating websites
  2. Creating websites with the help of simple tools and without programming:
    WIX.com
    WEEBLY.com
    WORDPRESS.com

DO IT YOURSELF—EXERCISES

Creating personal online presentations on one of the simple free platforms; creating a profile on LinkedIn for visitors among simple free platforms, etc.

If less than ten people apply for the “Online Interior Design” course, we reserve the right to cancel it with a full refund of money. We will inform you about the cancellation at least ten days before the course starts.

We will e-mail the invoice to you within five days from the application date with the maturity of eight days.

Registration:

In case of refusing the course:
– ten days before the course start — 40% of the course fee will be charged,
– five days before the course start — 70% of the course fee will be charged,
– less than five days before the course start — 90% of the course fee will be charged.

For more information, please contact us by phone 059 23 50 06 from 8:00 AM to 12:00 PM every day from Monday to Friday, respectively or e-mail to petra.kocjancic@fd.si

 

Source: fd.si