About the programme
Travelling has become an element of lifestyle and quality of life. In a narrow sense, tourism encompasses work in hotels, bars and restaurants, tourist agencies, airlines, congress offices, entertainment parks, destination organisations, governmental and municipal offices etc.
Enrolling in the second-level programme Tourism is the right choice for those who are aware of the business opportunities this industry offers. By studying literature and business examples, through discussions during lectures and seminars, via own individual work and group work you will acquire the knowledge and skills you need for a successful professional career. Within this process, you will be supported by domestic and foreign professors and experts working in the areas of practice, politics and tourism development. You will also acquire special knowledge and skills related to value-based business operations and the requirements of sustainable development. And you will have the opportunity to study some of the contents abroad.
When you complete the study programme you will be qualified to analyse, synthesise and independently formulate solutions to complex tourism business and development problems facing tourist companies, destinations, public sector organisations and non-governmental ones. The research methods and procedures will help you develop the critical thinking and profile of a global citizen who is aware of the responsibility for a better economic, social and environmental future. You will know how to seek marketing opportunities, design effective and responsible solutions and perform activities that help put your ideas into practice. You will learn why and how to embed ethical, sustainable and professional principles in your work.