Protocamel, a young Slovenian company in Yemen, has signed with local partners an agreement on the distribution of its products – balanced nutritional supplements for racing camels – to the countries of the Arabian Peninsula.
The company employs three people: 24-year-old Tjaša Ban, 22-year-old Patricija Kragelj, and financial director 28-year-old Matic Jug. The young team has already set an ambitious goal to achieve a turnover of 1 million euros in 2019.
The authors of the original business idea, the young Slovenian sportswomen, know first-hand about the benefits of nutrition in success achievement. First of all, they thoroughly studied the Arab market, its culture and rules. During exhibitions, the Slovenes showed their knowledge and have already conducted preliminary tests of product samples. In the development of nutritional supplements that have a positive effect on the digestive tract and the general well-being of camels, the vet and nutritionist Tilen Klevišar, who works in Austria and Holland and has a great knowledge of racing horses, helped the Slovenes.
According to Tjaša Ban, over the past 30 years, camel racing has become very popular in the Arab world. At the same time, the level of research work on food for camels is extremely low. Therefore, she, together with Patricija Kragelj, has come to a conclusion that this is a promising market niche.
Nutritional supplements contain quality ingredients of Slovenian origin. They received positive reviews at exhibitions in Dubai and Yemen. The search for a distributor continued for four months. In total, 2.5 years passed since the appearance of the idea to the manufacture of the final product. The Slovenian company has already received pre-orders from Yemen, Qatar and the United Arab Emirates. Among the interested parties is the Royal Camel Corps of the Oman’s Sultan Qaboos bin Said, the owner of one of the world’s largest camel sheds.
According to Tjaša Ban, their products in the future may enter the markets of other Arab countries, such as Saudi Arabia, Kuwait and Bahrain. The young Slovenian entrepreneurs-innovators plan to develop new products for camels, giving milk and meat, as well as for animals that are bred to increase the population.