Students from the Faculty of Tourism of the University of Maribor Participate in the Implementation of an Original Project in Industrial Tourism

Since March 2019, students from four different faculties have been working with their mentors on an original project to stimulate the development of tourism in Bela Krajina. The leading partner of the project is the Faculty of Tourism of the University of Maribor. The project also involves students from the Faculty of Social Sciences, the Faculty of Architecture, and the Faculty of Education of the University of Ljubljana. Expert partner of the project is the Allium Centre.

Through the project titled “A Tale about Industrial Metlika: Creation of Innovative Tourism Products – Industrial Tourism, Revitalization and Sustainability,” its participants want to present tourists and guests with a region that once was known for its textile products far beyond Slovenia. Today, the textile industry in Metlika works on a smaller scale. However, there are good opportunities for presenting the textile industry to tourists coming to Bela Krajina.

In order to get a better idea of the textile industry itself and to define the goals, the students went to Metlika and inspected the factories and shops where textiles are made and sold. The students started their acquaintance with Metlika by visiting the Beti Factory and meeting with its director Maja Čibej. The employees of the factory presented the company and its activities and told the students about the process of yarn production. Next, the students visited the Komet store at the production facilities of the Pletis Company. Finally, they went to the Konfekcije Julija Factory, which also manufactures products under the Beti brand.

The project participants note the importance of that the tourist product they develop unites the entire local community. Therefore, at the project opening stage, the students collaborated with many parties involved in Metlika’s tourism sphere – the Municipality, the Department for Tourism, Culture, Sport and Youth Affairs, the Museum of Bela Krajina, the Plac Cultural and Artistic Society, etc.

It should be added that the project is implemented in the framework of the state programme: Project Work with Non-economic and Non-profit Sector – Student Innovative Socially Useful Projects 2016–2020 for the 2018/2019 and 2019/2020 Academic Years. The project is co-financed by Slovenia and the European Union at the expense of the European Social Fund.