Students of the Viticulture and Winemaking Programme to Study Marketing of Wine and Communication with Customers
The University of Nova Gorica has updated the content of the Bachelor’s degree programme Viticulture and Winemaking. New content implies modern approaches. The programme has been supplemented by three new elective courses: Wine Tourism and Direct Sales of Wine Cellars, Wine Marketing: Communication, PR, Events and Consumer Behaviour, and Modern Approaches in Wine Sales. New subjects will be taught by experts in these areas. The programme will be launched in the 2016/17 academic year.
Besides, the elective course International Wine Market has been updated. The content devoted to export of wine has been improved.
Description of new elective courses can be found here.