The Faculty of Economics of the University of Ljubljana Holds Guest Lectures on the Trademark Management
As part of the Trademark Management subject (teacher – Prof. Dr. Maja Konečnik Ruzzier), guest lectures were held at the Faculty of Economics of the University of Ljubljana.
The Skaza’s brand manager Barabara Kovač told students about the company’s own brand creation activities. Much attention was paid to new digital approaches and the importance of communication when selling plastic products. Therefore, an environmental focus is of paramount importance for a company that, by searching and producing innovative products from environmentally friendly materials, creates a competitive product in a saturated market.
Besides, the faculty hosted a lecture by Jurij Žurej, Jernej Janežič and Simon Žalc representing Atlantic Grupa. During a dynamic and colorful presentation, marketing approaches to the creation of Cockta, Donat, and Argeta brands were described. The presentation also highlighted the importance of online approaches and content marketing in promoting brands under conditions of strong competition.