The Faculty of Economics of the University of Ljubljana Publishes a Textbook and a Collection of Exercises on Fundamentals of Marketing
The publishing house of the Faculty of Economics of the University of Ljubljana published a textbook and a collection of exercises on Fundamentals of Marketing. The author of the textbook is Prof. Dr. Maja Konečnik Ruzzier. The co-authors of the collection of exercises (besides the above mentioned specialist) are Assoc. Prof. Dr. Mateja Bodlaj, Assoc. Prof. Dr. Barbara Culiberg and Master of Business Sciences Urša Švegl.
The published educational literature covers the key marketing knowledge that modern companies need in their day-to-day activities. The theoretical basis of basic marketing concepts is supported by numerous relevant Slovenian and international practical examples.