Tina Maze and Luka Špik Presented Slovenia at the World Travel Market
From 7 to 9 November 2016, the World Travel Market (WTM) is held in London, where Slovenia presents itself as a sporting country. The two most titled athletes – the skier Tina Maze and the rower Luka Špik – are involved in its promotion.
The Slovenian booth with an area of 152 m2 operates at the WTM. In total, 23 companies take part in the presentations held under the auspices of the Slovenian Tourist Board.
The WTM London presents individual sports destinations, services of tour operators, and the main trends of the tourism development in Slovenia. Numerous other themed events are also held in the halls of the exhibition centre.
An increasing number of tourists from the United Kingdom has been recorded in Slovenia. During the first 9 months of this year, the number of British tourists’ visits has increased by 13% and their overnight stays – by 11%, which accounts for 5% of all overnight stays of foreign tourists in Slovenia.
Slovenia Is a Great Place for Outdoor Activities
As part of the tourism exchange, a conference for the representatives of the Slovenian tourism industry as well as for the journalists of the British and world media was held in the booth of Slovenia on 8 November. The event participants were addressed by the director of the Slovenian Tourist Board Maja Pak and the most titled Slovenian athletes – the skier Tina Maze and the rower Luka Špik.
They described Slovenia as an interesting, green and eco-friendly tourist region with the highest level of service. Tour operators hope that the performance of the sports stars has demonstrated a new Slovenia for the exchange visitors.
On 7 November, a meeting of the leading experts in the field of sports tourism took part, which affects the professional activity of sports marketers, representatives of sports clubs and organizers of international competitions.
Fighting for Awards
As part of the WTM, the prizes in nine categories in the field of sports tourism will be awarded. In the fight for the most prestigious Sport Tourism Impact Award, three candidate countries oppose Slovenia in the final selection, while two Slovenian cities – Bled and Kranjska Gora – out of five cities finalists are struggling for the Sport Tourism Town 2016 award.